NordLink Logistics
A B2B lead engine for a logistics leader
SEO, LinkedIn content and marketing automation that doubled qualified leads.
The challenge
NordLink relied almost entirely on referrals and trade fairs. Its sales team needed a consistent flow of qualified inbound leads.
Our solution
We built an SEO content hub around high-intent search terms, launched a thought leadership programme on LinkedIn for the leadership team and connected it all to HubSpot lead scoring.
The results
2.1×qualified leads
+212%organic traffic
-38%cost per lead
“For the first time, marketing hands sales leads that are ready to talk.”
